Email marketing is one of the most effective Internet marketing business. It allows you to build a direct communication between the brand (or business company) and potential or existing customers. The result of this communication may be expressed as an increase in customer loyalty to the company and an increase in new and repeated sales; in other words, this is holding and returning customers.
E-mail marketing is one of the most effective channels of customer service in business. It allows to build a long lasting relationship with subscribers, that brings to business constant re-sale, a possibility of feedback from buyers.
5 features and advantages of email marketing
- Low cost maintaining an advertising channel;
- Collecting own base of potential or actual customers;
- Building a dialogue between the business and the client (B2C);
- Obtaining the necessary target actions by subscribers (for example: comments, ordering, applications, download free materials, etc.);
Compared to other advertising channels, email marketing is one of the most inexpensive ways to increase repeat sales and upsell than contextual advertising, for example, with a similar function – see retargeting and telemarketing.