PPC Management is the ongoing process of building, maintaining and analyzing advertising campaigns at Google AdWords and Bing Ads to garner the best results possible. These platforms are highly complicated and constantly changing. They offer a large variety of ways to advertise and each is unique. Currently over a million businesses across the world spend billions of dollars using these platforms, and the process of PPC management determines the outcome of each dollar invested. 8 Marketing operated under the T.A.O principles of marketing.