Social media platforms are hubs for people to interact with each other and share their interest. These platforms publicly display the interest of their users through likes and retweets/shared post. This makes it easy to get a perspective of who could possibly be interested in your product or service. Social media platforms that are great to market on include:
Facebook is a great social media platform to market to people that are typically 26 and older. People in their late twenties and older make up a majority of the users on Facebook. This demographic of people are the easiest to market to because they are the most likely people to have the money for the products or services that you offer. Whether you’re selling shoes or plumbing services, you’re going to get the most return from advertisements and posts from the company account on Facebook because you’re going to get the most genuine interest. This is great for smaller businesses that are looking to gain an edge over the local competition in their field of work. You’ll have a direct contact with the people who are already customers, as well as new customers. This allows you, and anyone that’s looking at your wall, to see the feedback you or receive. This is the equivalent of word of mouth on a more visible scale.
Social media platforms such as Twitter and Instagram are used most often by younger people in their teens and early twenties. While this demographic of people isn’t the most financially well off, they often set trends for popular culture and use social media platforms. By marketing and advertising your product or service well on Twitter and Instagram you’ll benefit from word of mouth on the largest scale. Trends such as fashion, technology, and gaming are easy to start with great marketing and smart advertising. Twitter and Instagram are also used by many celebrities. Their influence can also start trends if your marketing strategy can appeal to them in a similar way that you’re interesting everyone else.
Having an active account on every social media platform can also help you with SEO. SEO, or search engine optimization, depends on activity on blogs and social media platforms connected to your business. This activity is recognized by the Google and Bing search engine and raises your search ranking, making you more likely to be a top search result. Social media marketing will do wonders for your SEO, making your website and overall presence online great for marketing your business.
At 8ight Marketing, we’ll help you develop the best strategy for marketing your business online, including social media marketing. We will help you run your social media accounts to make sure you’re getting the most out of them. Improve your marketing online today by contacting the marketing experts at 8ight marketing.